THE PRIMITIVE HUB
Localising global brands to authentically connect with the South African audience.
PRIMITIVE is a women-owned brand and communications agency with full-service conceptual, strategy, production and execution capabilities.
We take global brands and make them locally-relevant, by telling stories in unique ways that provoke thought, build real connections, shift behaviour and drive change.
PRIMITIVE
:not derived :original
preserving the character of an early stage in the evolutionary or historical development of something.
Used to describe something that is original, authentic, or in its purest form.
A great story outshines the campfire it originates from and spreads farther and faster than a well-fueled flame ever could. At our core, we believe that storytelling is not just a means of communication; it's the ultimate legacy that has united us throughout the ages. We leave out corporate jargon and instead, prove the relevance and impact of localising your content to authentically connect and engage with your audience.
Our mission is less about pushing product and more about giving your audience something of real value. We leave a lasting legacy by telling impact led stories that bring about change (and sales).
Services
Inspire and Engage
How will these services benefit you?
Ideation & Strategy
Learn and understand the complex world of digital
First, you need to understand who you're talking to and how you'll communicate with them. We establish smart, unique digital strategies that clarify and simplify. Using innovative communication channels, we take your brand and its values, and make it locally relevant to the South African audience.
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Content Creation & Production
Tell stories that connect to the heart of your consumer
Elevating beyond global assets, we specialise in connecting with the South African audience on a personal level. Our expertise spans from crafting content ideas to orchestrating influencer collaborations, ensuring a tailor-made and culturally resonant brand presence. From conception to execution, we shape a narrative for your brand that speaks directly to the audience's hearts.
Social Media & Community Management
Build authentic relationships
We know it's hard to keep up. Luckily, you don't have to. Social media plays a vital role in your business — it's how long-lasting relationships are created with both new and existing clients. We'll help connect your brand to your social audience in South Africa, in an authentic and engaging way. Don't have time to manage your page? We'll do that too.
Copywriting
Make your audience feel something
Copywriting is the persuasive art of using words to spur action, from clicking on an ad to making a purchase – a pivotal force in marketing. We get it; some brands attempt to be the cool kid, but most times it just falls flat. We specialise in crafting simple, memorable, and effective copy. Whether it's a punchy social media snippet, a captivating blog post, or website content that genuinely excites you. We're here to make your brand shine without the cringe.
Music Video Production
Create a timeless work of art
Allow us to be the driving force behind turning your creative visions into reality. Handling budgets, assembling the perfect team, securing locations, and overseeing logistics — we take charge from start to finish. Navigating the intricacies of the production process, we ensure your project aligns with the artist's vision, all while staying on budget and on schedule. From concept to delivery, we've got it covered
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Our clients
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